{"id":6728,"date":"2022-09-12T16:15:02","date_gmt":"2022-09-12T13:15:02","guid":{"rendered":"http:\/\/floraplus.net\/?p=6728"},"modified":"2022-09-12T16:15:03","modified_gmt":"2022-09-12T13:15:03","slug":"mustafa-gultekin-gokgul-istanbul-ve-londra-fuarlari","status":"publish","type":"post","link":"https:\/\/floraplus.net\/tr_tr\/2022\/09\/12\/mustafa-gultekin-gokgul-istanbul-ve-londra-fuarlari\/","title":{"rendered":"Mustafa G\u00fcltekin G\u00f6kg\u00fcl \u0130stanbul ve Londra Fuarlar\u0131\u2026 \u00a0"},"content":{"rendered":"\n

Mustafa G\u00fcltekin G\u00f6kg\u00fcl mesle\u011fe Hacettepe \u00dcniversitesi \u00a0\u00f6\u011frencisiyken ba\u015flad\u0131. S\u0131nav\u0131 olmad\u0131\u011f\u0131 zamanlarda \u00e7al\u0131\u015f\u0131rken Yap\u0131 End\u00fcstri Merkezi\u2019nin teklifiyle yap\u0131 fuarlar\u0131nda \u00e7al\u0131\u015ft\u0131. Bina otomasyon, g\u00fcvenlik sistemleri, reklam, a\u00e7\u0131k hava reklam\u0131 ve g\u0131da fuarlar\u0131nda \u00e7al\u0131\u015ft\u0131. Tam zamanl\u0131 \u00e7al\u0131\u015f\u0131rken baz\u0131 fuarlar\u0131n proje m\u00fcd\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. S\u00fcs bitkileri ve peyzaj sekt\u00f6r\u00fcyle CYF ile Yalova\u2019da tan\u0131\u015fan G\u00f6kg\u00fcl, 2009 y\u0131l\u0131nda Yalova\u2019da yap\u0131lan fuarda dikkat \u00e7eken yurt d\u0131\u015f\u0131 ilgisinin 2010-IPM\u2019de ciddi bir potansiyele d\u00f6n\u00fc\u015fece\u011fini fark etti. \u0130yi derecedeki \u0130ngilizcesi ve sat\u0131\u015f tecr\u00fcbesiyle Flowershow\u2019un yurt d\u0131\u015f\u0131 ba\u011flant\u0131lar\u0131n\u0131 y\u00fcr\u00fctt\u00fc.<\/p>\n\n\n

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Mustafa G\u00fcltekin G\u00f6kg\u00fcl<\/figcaption><\/figure>\n<\/div>\n\n\n

T\u00fcrkiyeyi yurt d\u0131\u015f\u0131na tan\u0131tt\u0131\u2026<\/strong><\/p>\n\n\n\n

Mustafa G\u00fcltekin G\u00f6kg\u00fcl\u2019e g\u00f6re, sekt\u00f6r fuar\u0131n\u0131n \u0130stanbul\u2019a ta\u015f\u0131nd\u0131\u011f\u0131 y\u0131llarda T\u00fcrkiye\u2019deki bitkisel \u00fcretim yurtd\u0131\u015f\u0131nda pek bilinmiyordu. \u00c7\u00fcnk\u00fc T\u00fcrkiye\u2019den yurt d\u0131\u015f\u0131na giden firmalar sadece kendi ticaretleri i\u00e7in gider ve \u00fclkemizdeki sekt\u00f6r\u00fc ve \u00fcretimi anlatmamay\u0131 tercih ederdi. Yurt d\u0131\u015f\u0131nda T\u00fcrkiye\u2019ye kar\u015f\u0131 bariz bir \u00f6n yarg\u0131 vard\u0131.<\/p>\n\n\n\n

Yabanc\u0131lar \u015fa\u015fk\u0131nl\u0131k i\u00e7indeydi\u2026<\/strong><\/p>\n\n\n\n

G\u00f6kg\u00fcl, \u201cT\u00fcrkiye\u2019de \u00fcreticileri ve sekt\u00f6r\u00fc d\u00fcnyaya CYF ve Flowershow tan\u0131tt\u0131 ve sekt\u00f6re en b\u00fcy\u00fck katk\u0131s\u0131 da budur\u201d diye analiz ederek d\u00f6nemi \u015f\u00f6yle anlat\u0131yor: \u201c\u00d6zellikle 2011\u2019de \u00fc\u00e7 salon doldurulunca herkes birbirine \u2018biz bu kadar b\u00fcy\u00fck bir sekt\u00f6r m\u00fcy\u00fcz\u2019 diye sordu. Fuar d\u00fcnyada ses getirmi\u015f, T\u00fcrkiye\u2019deki sekt\u00f6r\u00fcn profesyonel bir fuar\u0131 kotarabilece\u011fine inanmad\u0131klar\u0131 i\u00e7in yabanc\u0131lar \u015fa\u015fk\u0131nl\u0131k i\u00e7indeydi. \u00c7ok etkilenmi\u015flerdi hatta IPM\u2019nin t\u00fcm y\u00f6netim kurulu ve ekibi ziyaret\u00e7i olarak \u0130stanbul Fuar Merkezi\u2019ndeydi. Sonraki y\u0131llarda Floraplus Dergisi fuar s\u00fcresince \u0130ngilizce ve T\u00fcrk\u00e7e g\u00fcnl\u00fck gazete bile yay\u0131nlam\u0131\u015ft\u0131.\u201d     <\/p>\n\n\n\n

Her y\u00fckseli\u015fin bir d\u00fc\u015f\u00fc\u015f\u00fc vard\u0131r\u2026<\/strong><\/p>\n\n\n\n

Mustafa G\u00fcltekin G\u00f6kg\u00fcl detayland\u0131r\u0131p anlatmasa da herkes biliyor ki, her y\u00fckseli\u015fin mutlaka bir d\u00fc\u015f\u00fc\u015f\u00fc olacakt\u0131 ve oldu da. Ye\u015filk\u00f6y\u2019deki fuar\u0131n Beylikd\u00fcz\u00fc\u2019ne ta\u015f\u0131nmas\u0131, ekonomik kriz ve ard\u0131ndan gelen pandemi\u2026 \u015eimdi Sakarya Sapanca\u2019da ad\u0131 uluslararas\u0131 olan bir a\u00e7\u0131k hava sergisi, Yine Antalya\u2019da ad\u0131 uluslararas\u0131 bir fuar, kal\u0131c\u0131 bir sekt\u00f6r klasi\u011fi olan ve a\u00e7\u0131k havada yap\u0131lan \u00d6demi\u015f Sergisi\u2026 Ge\u00e7ti\u011fimiz y\u0131l\u0131n ve bu senin genel foto\u011fraf\u0131 b\u00f6yle olacak.<\/p>\n\n\n\n

De\u011ferlendirilemeyen potansiyel\u2026<\/strong><\/p>\n\n\n\n

Peki sekt\u00f6r\u00fcn manzaras\u0131 bu durumdayken 13-16 Ekim 2022 \u0130stanbul\u2019da, May\u0131s 2023 Londra\u2019da olmak \u00fczere art arda iki fuar nas\u0131l yap\u0131lacakt\u0131? Bunu Athena Genel M\u00fcd\u00fcr\u00fc Mustafa G\u00fcltekin G\u00f6kg\u00fcl\u2019e sorduk. Bize sekt\u00f6r\u00fcn y\u0131llard\u0131r kullan\u0131lmayan bir potansiyel oldu\u011funu ve bu potansiyeli yak\u0131ndan takip etti\u011fini anlatt\u0131. Fakat fuarlar\u0131 \u00f6nemsemeyen bir sekt\u00f6r\u00fcm\u00fcz vard\u0131. Halbuki fuar \u00f6nemsense sekt\u00f6re \u00e7ok farkl\u0131 kap\u0131lar a\u00e7\u0131labilece\u011fini s\u00f6yledi.<\/p>\n\n\n\n

Tek fuarla uluslararas\u0131 fuar yapamazs\u0131n\u0131z\u2026<\/strong><\/p>\n\n\n\n

G\u00f6kg\u00fcl, \u00f6nceki fuar tecr\u00fcbelerinden yola \u00e7\u0131karak sekt\u00f6rel beklenti ve isteklerini de\u011ferlendirerek \u0130stanbul\u2019un merkezi Ye\u015filk\u00f6y\u2019de bir fuar planlad\u0131 ve gerekli ba\u011flant\u0131lar\u0131 kurdu. Ancak \u0130stanbul\u2019da fuar yapmak da yetmiyordu. \u00c7\u00fcnk\u00fc bir fuar a\u00e7\u0131p uluslararas\u0131 pazar olu\u015fturmaya \u00e7al\u0131\u015fmak, sekt\u00f6r\u00fcn d\u00fcnyadaki temsilcilerini buraya getirmek i\u00e7in kafi de\u011fildi. Peki bunu nas\u0131l yapacakt\u0131? Belki sekt\u00f6r\u00fc onlar\u0131n aya\u011f\u0131na g\u00f6t\u00fcrmemiz gerekecekti. Londra Fuar\u0131\u2019n\u0131 da tam da bu nedenle a\u00e7\u0131yordu. Sonras\u0131 ise bu fuarlardaki ticari dengeler yerli yerine oturunca, firmalar\u0131n o pazardaki beklentileri azal\u0131nca, ba\u015fka \u00fclkelerde pazar bulmak gerekiyordu. Yani ba\u015fka \u00fclkelerde yeni fuarlar planlanacakt\u0131.<\/p>\n\n\n\n

Sadece Londra de\u011fil ard\u0131ndan ba\u015fka \u00fclkeler ba\u015fka \u015fehirler\u2026<\/strong><\/p>\n\n\n\n

Peki Londra fuar\u0131 ne durumdayd\u0131. G\u00f6kg\u00fcl\u2019e bunu sorduk. Londra Fuar\u0131\u2019na Hollanda\u2019dan, \u0130talya\u2019dan, Almanya\u2019dan ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve ciddi yol ald\u0131klar\u0131n\u0131 s\u00f6ylerken s\u0131k\u0131nt\u0131lar\u0131 da anlatt\u0131. Londra Fuar\u0131 i\u00e7in Londral\u0131 orta\u011f\u0131yla birlikte T\u00fcrkiye ve di\u011fer \u00fclkeleri birlikte \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Londra Fuar\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131rken hemen her \u00fclkedeki firmalar\u0131n Birle\u015fik Krall\u0131k piyasas\u0131n\u0131n \u00f6nemini vurgulad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ancak T\u00fcrkiye\u2019deki firmalar\u0131n daha \u00e7ok baz\u0131 firmalar\u0131n \u0130ngiltere\u2019ye \u00fcr\u00fcn sat\u0131yor olmas\u0131ndan hareketle ilgi g\u00f6sterdiklerinin de fark\u0131nda oldu\u011funu anlatt\u0131.  <\/p>\n\n\n\n

Sadece anl\u0131k ticari \u00e7\u0131karlarla gitmiyoruz\u2026<\/strong><\/p>\n\n\n\n

\u00dclkemizin en b\u00fcy\u00fck s\u00fcs bitkisi t\u00fcketim b\u00f6lgesi olan \u0130stanbul\u2019da uluslararas\u0131 bir fuar organize edilmesi gerekiyordu. Peki \u015fu anda Ye\u015filk\u00f6y \u0130FM\u2019de yap\u0131lacak \u0130stanbul fuar\u0131nda durum nedir? Fuara ilginin giderek artt\u0131\u011f\u0131n\u0131 ama sekt\u00f6r\u00fcn \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin yans\u0131t\u0131r hale gelmesinin bir ba\u015far\u0131 oldu\u011funu vurgulayarak \u015f\u00f6yle s\u00f6yl\u00fcyor: \u201cHer seferinde geri \u00e7ekilip geldi\u011fimiz noktaya bak\u0131yorum ve yolumdan \u015fa\u015fmayaca\u011f\u0131m diyorum. Sadece ticari kayg\u0131lar kal\u0131c\u0131 ba\u015far\u0131lar getirmez\u2026 Bunu g\u00f6rebilen kurulu\u015flar ve \u00fcreticilerle yolumuza devam edece\u011fiz. Sekt\u00f6r bunun do\u011fru oldu\u011funu zamanla tam olarak anlayacakt\u0131r diye d\u00fc\u015f\u00fcn\u00fcyorum. Bize g\u00f6re T\u00fcrkiye topyek\u00fbn b\u00fcy\u00fck bir de\u011fi\u015fimin e\u015fi\u011finde. Giderek belirginle\u015fen bu de\u011fi\u015fimi ekonomik segmentlerin t\u00fcm\u00fcne yaymakta b\u00fcy\u00fck faydalar var\u2019\u2019. \u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Mustafa G\u00fcltekin G\u00f6kg\u00fcl mesle\u011fe Hacettepe \u00dcniversitesi \u00a0\u00f6\u011frencisiyken ba\u015flad\u0131. S\u0131nav\u0131 olmad\u0131\u011f\u0131 zamanlarda \u00e7al\u0131\u015f\u0131rken Yap\u0131 End\u00fcstri Merkezi\u2019nin<\/p>\n","protected":false},"author":1,"featured_media":6731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[1,1429,225,1428,1431],"tags":[1487,1486,1002,1087,1465],"class_list":["post-6728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-guncel","category-haberler","category-projeler","category-slider","tag-istanbul-fuari","tag-londra-fuari","tag-mustafa-gultekin-gokgul","tag-peyzaj","tag-peyzaj-istanbul-fuari"],"yoast_head":"\nMustafa G\u00fcltekin G\u00f6kg\u00fcl \u0130stanbul ve Londra Fuarlar\u0131\u2026 \u00a0 - Floraplus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/floraplus.net\/tr_tr\/2022\/09\/12\/mustafa-gultekin-gokgul-istanbul-ve-londra-fuarlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mustafa G\u00fcltekin G\u00f6kg\u00fcl \u0130stanbul ve Londra Fuarlar\u0131\u2026 \u00a0\" \/>\n<meta property=\"og:description\" content=\"Mustafa G\u00fcltekin G\u00f6kg\u00fcl mesle\u011fe Hacettepe \u00dcniversitesi \u00a0\u00f6\u011frencisiyken ba\u015flad\u0131. 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